Kevin Costner’s Horizon Was a Box Office Flop: Here’s Why It Doesn’t Bode Well for Its Sequels

Long before Kevin Costner starred in the hit TV series “Yellowstone,” he was an icon of the Western genre. But Taylor Sheridan’s beloved drama is a big reason Costner is so relevant in the modern era. It’s no doubt how he finally got the financing to make his passion project a reality. But it may also be part of the reason “Horizon” had such limited opening weekend box office appeal. In short? Audiences already have a solid Kevin Costner Western at home.

In the age of streaming and with too much to watch for one person to handle, choices have to be made. “Yellowstone” is readily available to stream, and many viewers enjoyed Costner’s time on the show. So, sure, maybe those same people would be interested in seeing him in a sprawling Civil War-era movie franchise. But is he interesting enough to go out and shell out money for a ticket, let alone concessions, especially since this is only the first installment of a multi-picture investment? That’s asking too much. While the show probably helped Costner get this movie made, it may have also hurt its theatrical prospects. Maybe Costner expected to try to close a deal to return for the final episodes of “Yellowstone” After all.

We talked more in-depth about the film’s box office performance (among other topics) in today’s episode of the /Film Daily podcast, which you can listen to below:

“Horizon: An American Saga — Chapter 1” is in theaters now.

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