The INSTAX series celebrated its twenty-fifth anniversary last year, which Fujifilm introduced to India in 2012 with analog instant cameras, hybrid instant cameras, smartphone printers and the innovative INSTAX Pal digital camera. With a strategic focus on Generation Z, INSTAX products are available through diverse retail channels and their dedicated D2C platform, Instax.in.
Actress and brand ambassador Kriti Sanon expressed her enthusiasm, “I am excited to join the INSTAX family and share this unique experience with others. Each INSTAX print means a special memory that evokes a range of emotions unmatched in this digital age.
Speaking on the occasion, actor and brand ambassador Karthik Aaryan said, “I live in the moment and treasure capturing candid moments on the go. INSTAX is my constant companion during shoots and vacations while traveling. I love sharing INSTAX prints with my near and dear ones. It’s My sincere, personal gift with Katori and my family and hanging on the wall of my home unique moments that I can share with others connects the magic of instant photography.”
Koji Wada, Managing Director, FUJIFILM India said, “We are delighted to welcome Kriti Sanon and Karthik Aaryan to the INSTAX family. Their energy and enthusiasm perfectly aligns with our group philosophy of ‘Giving more smiles to our world’. As influential icons of the youth. They embody With the creativity and joy of INSTAX, we are confident that their association will inspire more people to experience the unique charm of instant photography, create and share beautiful collaborations that will bring even more smiles to our customers across India.”
Adding, Arun Babu, Associate Director and Business Head Digital Camera, INSTAX and Optical at FUJIFILM India said, “With Kriti and Karthik on board, we aim to strengthen our brand reach and connect with the youth. INSTAX is a celebration. Moments of Life and our new ambassadors perfectly match this spirit, with their popularity we intend to expand the INSTAX brand across India, fostering a vibrant ‘photography culture’ where capturing and sharing moments is a fun part of everyday life.
Also read: Fujifilm India partners with Alia Bhatt to promote its Instax range of instant cameras
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