With the success of Cinema Lovers’ Day, Taran Adharshi is appealing to the industry to reduce ticket and popcorn prices: “Theaters were empty till yesterday. What happened today that so many people are flocking to movie theaters? It’s obviously because of the offer” : Bollywood News






After a dry spell of almost two months, the industry got a boost with the release Mr. and Mrs. Mah. The Rajkummar Rao-Janhvi Kapoor starrer had moderate buzz. But it opened around Rs. 7 crores, thanks to the Movie Lovers Day offer. All movie tickets were sold for just Rs. 99 in most theaters. Mr. and Mrs. Mah was the first choice for moviegoers because it was the latest and most exciting movie in theaters. Much to the surprise of the trade and the industry, the film registered a solid run, missing the Hrithik Roshan-Deepika Padukone starrer. fighter.

With the success of Cinema Lovers' Day, Taran Adharshi is appealing to the industry to reduce ticket and popcorn prices: “Theaters were empty till yesterday.  What happened today that so many people are flocking to movie theaters?  This is clearly the merit of the offer

With the success of Cinema Lovers’ Day, Taran Adharshi is appealing to the industry to reduce ticket and popcorn prices: “Theaters were empty till yesterday. What happened today that so many people are flocking to movie theaters? It’s clearly a suggestion.”

interesting, Hello ladiesTrends at the box office can also be attributed to the right prices. Not many people know that from the second weekend, its creators decided to sell tickets for a maximum of Rs. 150, even on weekends. This unusual move paid off and it was common for his shows to run full capacity in the seventh and eighth weeks and even beyond.

On Film Lovers Day, trade veteran Taran Adarsh ​​tweeted that affordability of ticket prices is crucial. He also appealed to theaters not to sell popcorn at inflated prices. Bollywood Hungama He spoke exclusively to Taran Adarsh ​​on this topic.

Taran Adarsh ​​said, “In the single screen era, ticket rates were very nominal and affordable. Those were the days when there were serpentine queues even for advance bookings. Theaters used to have 1,000 seats and were still homey. Aj Kal 200 seats Ke theater Co full Karna mushkil ho gaya hai, and one of the reasons is the price. I have always said that love for Bollywood never fades. But the fares should be affordable. Today it is known that the film will be released on OTT in 8 weeks. Then why will the audience pay Rs. 2,000 on movie tickets? And look at the prices of popcorn and other refreshments. So unattainable. It really hurts the pocket of the common man. They prefer to spend their money elsewhere – in a restaurant or a shopping center.”

He added, “So to attract the audience, we have to keep the prices down, not only on tickets but also on F&B and also on the actor’s remuneration.”

With the success of Cinema Lovers' Day, Taran Adharshi is appealing to the industry to reduce ticket and popcorn prices: “Theaters were empty till yesterday.  What happened today that so many people are flocking to movie theaters?  This is clearly the merit of the offer

Taran Adarsh ​​suggested, “To make tickets affordable, the industry should come together – distributors, studios, producers, etc. It is not fair that a movie lover is offered a ticket for only GEL. 99 but has to pay Rs. 400 or more for popcorn. Someone from the industry said to me, “Owners ko bolo pehle se kha ke aye’. My response was, “If the kids are hungry and want popcorn or something to eat at intermission, do they have to leave the theater to get food?”!

He explained: “One must maintain a balance. I don’t say AAP them Kamao. Theaters have full right to earn. It also doesn’t mean they have to pay extra tax.”

Taking the example of Movie Lovers’ Day, a veteran trader claimed: “The theaters were empty till yesterday. What happened today that so many people are flocking to movie theaters? This is obviously because of the suggestion. India is a price sensitive market. We check the rates for all products, even when buying vegetables. And we even trade on it. And not only in India, it is happening all over the world that people check the price first. “

Taran also pointed out that a low price alone will not be enough, saying, “The content also needs to match. For example, if you are going to sell tickets Bade Mian Chote Mian for the ruble. 99, toh fir maaf karna!”

would be Mr. and Mrs. Mah Do you have such an opening without a Movie Lover’s Day offer? Taran replied, “No, without the offer, there wouldn’t be so many ‘Orange’ shows! Maybe in the evening, it would be. But as of this morning, the house is all or nearly sold, and that’s thanks to the offer.”

Taran Adarsh, in favor of cheaper ticket prices, also added that some highly anticipated films may have expensive tickets as there will be an urgency to watch them on the big screen. “I don’t mean that if Shah Rukh Khan Javan or Pataan releases, its tickets are to be sold at Rs. 99,” he said. “These films may have different prices. Har movie Ko ek tarazu mein mat tholo. Srikanth, Laapattaa Ladies Aur Pataan Yes The price is the same Nahin Ho Sakti. In today’s times, Shah Rukh and Ranbir Kapoor’s craze is sky high and it’s only fair for their films if blockbuster prices are realized.”

Taran Adarsh’s belief is backed by the fact that the earlier editions of Film Lover’s Day and National Film Day have been successful. “Article 370 He also took advantage of the movie lovers’ day. Even crack Had full house shows but crashed on day 2. But because of the price, it crashed on the first day,” he said.

Also read: Exclusive: Multiplexes and most single screen theaters to sell tickets at Rs. 99 April 19 on the Day of Cinema Lovers; Love Sex Aur Dhokha 2, Do Aur Do Pyaar and holdover releases to enjoy

More pages: Collection of Mr. and Mrs. Mahi Cashiers
, Mr. and Mrs. Mahi Movie Review

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