Peak TV is dead, according to Hollywood’s top TV executives



For a short time the glut of new shows seemed to be a good thing, as it allowed a slew of new entries to enter the market. With hundreds of new shows produced, the market has flooded. TV viewers were immediately spoiled for choices as networks eagerly competed for their eyeballs. For a few years we lived through the glory days of Peak TV.

But then, the creators and actors soon learned that they weren’t being paid beyond an initial flat rate; the royalties were now gone. Viewers soon learned that their favorite shows could be canceled and canceled even if they were popular. The studios soon learned that by not backing down from offensive models, they called for strikes.

Karey Burke is the president of 20th Television. When asked about the status of peak TV in 2024, she responded frankly:

“Well, it’s over. We’re on the other side. We were talking about it last night at dinner […] I never want to celebrate the loss of an opportunity. I want to say it. But I think we’ve all felt the strain of the 600-plus television shows on the market. Except I can’t take his vital signs. Things came and went so quickly. A show that could have been your favorite show, but you never had the chance to see it [it] because there was just too much of it. And he was really straining resources. And, I think, difficult for the audience. And it’s not fair to the creators.”

There were great shows coming out all the time, but when the studio only saw them as “content”, nothing was cultivated. And, sadly, no one was getting paid. Too much is better than not enough, but it’s almost as bad.



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